S-CRANK: HUNTING CRANKBAIT

Born of our STW (Support To Win) development program, the S-Crank was built to do two seemingly impossible things: combine true square-bill action with an erratic “hunting” retrieve that darts off-course erratically and returns to center without losing track. This is the kind of action that our pro staff used to comb through hundreds of competitor square bills to find. They call it that “perfect defect,” since it was an action that no lure could consistently produce. Our designers accepted the challenge, and the resulting product took two years and countless iterations to perfect. • Hard, enticing wobble draws inactive predators • Sudden escape action triggers decisive reaction bites • Square bill design and high buoyancy allow precise targeting of structure Check out the S-Crank here: 1.2 size, 1.5 size, 2.0 size